Search Engine Optimization

Improve visibility on Google.

77% of consumers use Google when looking for local business information. How is your website positioned for this? When your site isn’t optimized for Google search, there is a long list of competitors that will get seen before you. At LORDEYS, we proactively work using professional search engine optimization techniques to put your business closer to the right audience. Grow your audience with our professional Google certified SEO services.

SEO Simplified

What is SEO?

SEO or Search Engine Optimization is the process of refining your website and its content to rank better on search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it and click through to it. Accomplishing this involves constantly changing and fine turning your site to make it more enticing to search engines like Google and to your visitors.

So, how do search engines decide which of your website pages rank highest? Well, search engines like Google use complex algorithms to analyze your site and determine its relevance and authority on a particular searched topic. These algorithms take into account a wide variety of factors, including your website's content, structure, and links.

To be specific, search engines (Google in particular) takes into account more than 200 unique ranking factors when ranking your website. However, most of these factors can be broken down into three distinct categories that make them a lot easier to understand.
  • 01

    Technical SEO

    First impressions always matter. A professional website will alway earn Google's favor, and our team of development experts and SEO specialists understand how to create a technically flawless site that captivates both users and search engines. This includes things like website load speed and security, mobile readiness, site architecture and structured data.

  • 02

    On-page SEO

    To better your competition, your website content needs to have keywords and cover topics that relevant to your target audience. Our SEO specialists and content creators create convincing and optimized content that empowers your site in stand out on search results while demanding your visitors action.

  • 03

    Off-page SEO

    Relationships are king. While on-page SEO prides on optimizing the content and architecture of your website, off-page SEO focuses on your website's reputation outside of your own site. Your SEO success depends on the relationships your website has with other credible sites and directories, and LORDEYS helps you build these important relationships - pushing your online presence to new heights.

Banner for SEO Simplified

Get your free site audit, start growing on search engines

How we can help

Search engine optimization questions answered

Our search engine optimization


We use opensource tools that are carefully selected, then customized meticulously to solve your search engine optimization needs.

Our process and


We listen closely, think deeply, and speak openly - only in that order.


Audience Research

Every marketing activity revolves around targeting and understanding who is your customer. We never begin without conducting audience research. During this stage, we learn everything about your business to understand your customers and vice versa.


SEO Audit

Our SEO audit service involves competitor analysis, examining Google Analytics data, tech audit, content analysis, and backlink analysis, which help us reveal any technical, website structure, and user experience issues as well as uncover valuable insights to content optimization.


SEO Plan & Goals

A crucial step in SEO is establishing goals and mapping out a strategy for your SEO campaign. Each SEO strategy is unique since it is based on the results of the SEO audit and created to cater to your specific audience.


Technical SEO

We check and resolve common technical website issues including slow pages, mobile unfriendliness, duplicate or missing meta tags, non-indexed pages, duplicate content, broken links, and missing alt tags, amongst others. We prioritize resolving such problems to avoid bad user experience, low lead conversion, and low search visibility.


Keyword Research

What do your audience say or type on search engines to find you? We perform keyword research to uncover all possible search queries relevant to your business. It involves finding, categorizing, and prioritizing keywords that have the potential to attract your target audience to your web pages.


Website Architecture

A well-thought-out site build is crucial for your website's performance in organic search results. Not only does it help search engines understand your content easier, it can make or break your audience's user experience. We'll work with you to clean up, fix, improve your design, and update your code to support and match your SEO plan.


On-page SEO

Our on-page SEO is primarily based on technical and content audits. At this stage we optimize your website's pages to improve its search engine performance and user experience. It's a big chunk of work which includes content creation, optimizing existing content, enhancing internal links, and metadata optimization.


Content Strategy

Based on keyword analysis, the current percentage of indexed content, content gap analysis, and users' search intent, our tech team and copywriters create a content strategy. We optimize already existing pages then move to content planning. We craft well-thought-out content embeded with keywords and valueble information that builds readers' trust through linking to highly authoritative sites and internally.


Off-Page SEO

We build links off-page to to grow your site's authority, relevance, and trust. Earning quality backlinks from authority sites is essential for positioning your website as an authority one, translating into better search performance. This procress covers guest blogging, directory listings, forum posting, and social media marketing.


Reports & Reviews

Each month, we provide reports on what SEO activities have been completed, followed by calls to review activities and make changes to the site or off-page as needed. We analyze the results of our SEO work based on metrics that allow us to effectively measure the success of our efforts.

Case Studies

People over robots

Adam Strattman - Chief Engineering Director @ LORDEYS
Adam StrattmanChief Engineering Director

Whether you're a small business looking to attract more local customers or a large enterprise aiming to dominate your industry, our certified SEO services can help you reach new milestones.


Projects done


Years of experience


Team members