A Sports Brand’s Digital Event
Web App, WeChat
Founded in Germany, our client is the second largest athletic apparel and footwear manufacturer in the world, after Nike.
Our client was looking to boost its brand image in Asia through its stores in Singapore, Malaysia and China. The plan was to setup space inside chosen event areas during early spring, in time to boost upcoming summer sales. Among other campaigns, the idea was to develop a digital (and social) version of its trademark personal goal setting initiative to engage more users. This digital event was done through a mini web app connected to the company's WeChat account and became a LORDEYS assignment.