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MTG S.p.A Manufacturing

Manufacturing, Products

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Founded in 1979 MTG S.p.A (Manifattura Tubi Gomma S.p.A) is an Italian global manufacturer of heavy-duty flexible hoses that utilize patented technologies for a wide range of industrial applications. The company produces custom and standard industry grade hoses at its 30,000 sqm facility in Italy for global distribution following its certified ISO 9001:2015 on modern European and international environmentally friendly standards.

With its business growing the previous MTG S.p.A website was proving insufficient at keeping up. It had an outdated look, non-user friendly slow back-end, and outdated code. A website revamp was much needed, hence MTG reached out to us to develop a modern manufacturing website supporting its evolved business strategy.

LORDEYS applied and after screening won the project. We were then presented with a big project scope that had upfront specifications, this required not only web development, but more importantly consulting and content preparation. It was a challenge were very intrigued to deliver on working with the base in Italy.

Working with an organization of its size, we had to be patient considering time needed for engineers and sales to provide us with updated product materials. This delay is normally expected with manufacturing clients. With the site having a lot of text, spec sheets,3D renders of products, our content editor had his hands full to organize and downsize off-site content for the website. We had to simplify the extensive product catalog, categorize it, and come up with a smarter way for the audience to find hose products. Last but not least, the site required extra optimization for videos and documents (PDFs) due to the large quantities of data to be present on the site.

We established a clear method of communication and all our requirements ahead of project launch to avoid any possible delays in the project. We synced our build with the engineers oncoming schedule to ensure content availability for the new build. Our in-house team became proactive based on working with many other manufacturing clients through understanding of product type attributes like spec sheets.

The result was our build simplified product search through advanced hose filter reducing the number of clicks to reach products and avoid hidden products. A customized back-end was built simplified with labels that matched what MTG engineers and webmaster is familiar with (in Italian and English). Ofcourse, we developed a more modern, scalable manufacturing website with all the important functions MTG needs to showcase its products, corporate brand, and maintain its position as the global leader in industrial hose manufacturing.

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Project work image for MTG S.p.A Manufacturing : Video & Slider Interactive Homepage
Project work image for MTG S.p.A Manufacturing : Grid CTA of Industries
Project work image for MTG S.p.A Manufacturing : Products Mega Menu
Project work image for MTG S.p.A Manufacturing : MTG Products Catalog Advanced Filters
Project work image for MTG S.p.A Manufacturing : Product Hoses Individual Pages
Project work image for MTG S.p.A Manufacturing : MTG Product Detailed Spec Sheets & Downloads
Project work image for MTG S.p.A Manufacturing : Product Industrial Applications
Project work image for MTG S.p.A Manufacturing : Interactive Application Sliders
Project work image for MTG S.p.A Manufacturing : Videos Embed for R&D Showcase
Project work image for MTG S.p.A Manufacturing : Product Customizer - Order Form
Project work image for MTG S.p.A Manufacturing : Case Studies & News Section

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