ET2C International is a British owned and managed global procurement company that focuses on adding value to business supply chains.
In 2017, ET2C hired LORDEYS to lead the buildout of their visual language and online presence.
We recommended crafting custom illustrations for ETC2's new website. The illustrations would be easier for visitors to under the complex journeys undertaken by the company in shipping products. From sourcing, factory, to door, several illustrations were developed by our team in Europe for banners, CTA's and explainer charts. One of the main challenges was to make sure that our illustrations didn't look too cartoonish, remaining corporate.
Making The Serious Fun
Sourcing and procurement companies are always dull, serious and lack good images. Which is why we designed some one-of-the-kind custom digital illustrations with copyrights transferred to our client ET2C inc.
Project Highlights
Illustrations Set Design
We created a master set of people and objects that could be re-used for multiple scenarios depending on the storyboard.
Team Engagement Illustration
Illustration theme: Asia sourcing dedicated team.
Quality Assurance ≈Quality assurance Illustration
Illustration theme: Quality assurance from sourcing to delivery.
Strategic Supplier
Illustration theme: Strategic supplier relationships.
Cost Effective Sourcing
Illustration theme: Cost effective strategies.
Localized Globally
Illustration theme: Localized globally sourcing close to the U.S
Illustrations Driven Site
The site was built for SEO. Our custom illustrations explained ET2C’s complex product sourcing processes.
