Banner image of Topshelf Asia by LORDEYS
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Topshelf Asia

Consumer, Google

CMS Code Design Training Food & Beverage Consumer Digital Marketing & SEO Google Websites
Hong Kong - Guangzhou
Private Limited Company

Topshelf Asia specialized in importing and growing brands for select international beverages in China. Brands such as Brewdog, Estrella Galicia, Hunters relied on the company to manage supply chains in tier 1 and 2 cities in China. At some point Topshelf Asia was one of the leading craft beer and cider importers in China. Topshelf Asia approached us through our Hong Kong studio for website and brand identity work.

Topshelf Asia were about to launch a new craft beer in China and needed a website to target consumers. The primary target at the time was expats and foreign-run bars in tier 1 and 2 cities in China. We held meetings in Hong Kong and Guangzhou to design the new brand identity for the beer range online. This included designing the company logo, cards, illustrations, visual identity guide to support the beer ranges, packaging, as well as the website.

Project work image for Topshelf Asia :

Project Highlights

Project work image for Topshelf Asia : Website


We built a consumer focused website that beer loves and suppliers could visit to understand the brand and its product range.

Project work image for Topshelf Asia : Premium Beer

Premium Beer

Was a pleasure taking long flights to meet Gary Brown of Topshelf Asia and crafting together an identity of his adventure in China. Entering new markets is always challenging and through our work for Topshelf we got to experience this during the print management stage of the project.

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