Topshelf Asia by LORDEYS
All Work

Topshelf Asia

Consumer, Google

CMS Code Design Training Food & Beverage Consumer Digital Marketing Google Website
Hong Kong - Guangzhou
Private Limited Company

Topshelf Asia specialized in importing and growing brands for select international beverages in China. Brands such as Brewdog, Estrella Galicia, Hunters relied on the company to manage supply chains in tier 1 and 2 cities in China. At some point Topshelf Asia was one of the leading craft beer and cider importers in China. Topshelf Asia approached us through our Hong Kong studio for website and brand identity work.

Topshelf Asia were about to launch a new craft beer in China and needed a website to target consumers. The primary target at the time was expats and foreign-run bars in tier 1 and 2 cities in China. We held meetings in Hong Kong and Guangzhou to design the new brand identity for the beer range online. This included designing the company logo, cards, illustrations, visual identity guide to support the beer ranges, packaging, as well as the website.

TopShelf Asia Beer Web Design

Project Highlights



We built a consumer focused website that beer loves and suppliers could visit to understand the brand and its product range.


Premium Beer

Was a pleasure taking long flights to meet Gary Brown of Topshelf Asia and crafting together an identity of his adventure in China. Entering new markets is always challenging and through our work for Topshelf we got to experience this during the print management stage of the project.

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