Established in early 2000, Mzee Hamisi, was one of the first woodcrafts businesses to produce wooden phone amplifiers in Tanzania. Drawing from a century of expertise and a close kept secret family craft, the business produces customized hi-tech equipment from local African blackwood.
However, when we first met Mzee Hamisis his shop traffic painted a polar opposite picture to his businesses's acclaimed accomplishments. We wanted to fix this.
Our business analyst conducted research through visits and interviews at his shop in Mwenge, Dar es salaam which provided overwhelming facts to convince Mzee Hamisi to revamp his brand. With a new direction that was inline with his new journey, we together embarked on a challenging re-branding and website revamp.
Reason for Revamp
o start we designed a new logo. The logo represented a more bold path the business was taking. We then moved onto creating a visual identity guide to make sure Mzee Hamisi’s brand identity looked consistent on digital and print. To go along with the new logo we designed the shop sign, business cards, and packaging in preparation for the new online shop.
Project Highlights
Logo for Print
We ensured that the Mzee Hamisi logo could be engraved or put on labels next to the store shelves.
Shop Signage
Most of the arts and crafts shop on the street used pin up signage, we went with a mobile signage that can be moved around based on the time of the day (depending on walking traffic direction).
Packaging
For packaging we designed the logo to be easy to print on any kind of material. We worked a deal to acquire some packaging and printed the logo on it for his shop branding.
Family Owned
Our Tanzania team enjoyed working with this home owned business in one of Dar es salaam’s busy tourist areas. In the procress we learned a lot about the challenges of operating an arts and crafts shop during off and on peak tourist seasons.
