Whats a Michelin Star
For those not familiar with the foodie scene, a Michelin Star is a prestigious culinary title given by the Michelin Guide Website, to only the finest restaurants and hotels around the world. Contrary to popular belief Michelin stars can only be attached to a restaurant and not an individual chef. However in most cases a Michelin star chef would imply a chef whose work has contributed to a resturant or hotel reciving a Michelin star.
More Food Less Digital
With a Michelin Star requiring considerable time and experience to obtain, chefs and restaurants tend to devote more attention to their food and hotel experience rather than digital identity. Don’t believe us? Try Google “Michelin chef websites” or “top resturant websites” and you will be greeted with very old neglected sites. Lucky for these chefs and restaurants digital agencies like LORDEYS are around. We love not only eating but working with food (and hotels). In fact, sites of award-winning chef Egidio Latoracca and Wei Hotels are just some of our latest samples from our kitchen.
Why might a chef or restaurant need a website?
With plenty of fame and producing award-winning food, one would wonder why a renowned chef, restaurant or hotel need a website.Stay relevant – get social
There are always new exciting chefs and establishments getting into the market. How does one stay in the mix? Constantly updating a resume and restaurant services only gets you so far. Keeping up with the digital world and getting your identity online is more future proof. Besides, most of the current celebrity chefs, influencers and content creators are perceived as better than Michelin star chefs. Why? Because they are relevant to today’s generation of food lovers through social media, video channels and digital web.Boost Credibility – Livestream
A digital presence like a professional made website can enhance a chef’s credibility and authority in the industry. It helps them differentiate themselves from competitors and demonstrates their commitment to excellence and culinary innovation. Same is true for restaurants and hotels. It is great to have awards hanging in your office or kitchen, but what if your audience could live stream you receiving the same award through your very own website? Your achievement becomes a lot more credible and helps personally brand you to a much wider audience.Expand your reach – Go global
Through web presence even the most local renowned chef is able to reach a wider audience beyond their local area. Getting digitally social allows chefs and restaurants to promote services to a global audience, share recipes and culinary knowledge, and collaborate with other chefs and food vloggers. This global reach helps minimize risks and open opportunities to global events. Events such as pop-up kitchens and pop-up cafes have been a result of culinary experts getting more digital.
The verdict
We understand that it takes considerable time, manpower, and finance to create top class culinary content. As a chef, owner of a resturant or hotel will prioritize putting out kitchen fires onsite vs what reviews they get online.Our Latest Video Content Production
Recipes menu production. Video production and editing with the chef consisting of multiple shoots.Video - We recently shot chef Egidio prepare his famous Italian lamb rack
Our production
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