Banner image of UPLTV by LORDEYS
All Works


Brand Identity, Business Cards, Corporate Identity, Logo Creation, Other Print Media, Packaging, Stationery

Based in Shanghai with operations in the U.S, Seoul, and Singapore UPLTV was a leader in mobile games advertising solutions for game developers and mobile publishers.

UPLTV was looking to expand its mobile games advertising solutions beyond Shanghai. They setup offices in the U.S and South America at a time when the mobile game industry was experiencing its gold rush period. Due to a limited in-house resources and lack of international design experience, the company reached out to LORDEYS through good recommendation from our other client.

Project Highlights

Project work image for UPLTV : Logo Concept

Logo Concept

Typeface based custom inspired by mobile game analytics visuals: pie-charts, curve lines, and graphs.

Project work image for UPLTV : Logo Finalized

Logo Finalized

Finalized logo with chosen corporate identity colors representing innovation and technology.

Project work image for UPLTV : Print Logo

Print Logo

Shape absent of color allowing the logo to blend in with materials.

Project work image for UPLTV : Business Cards

Business Cards

Enabling UPLTV sales instantly share contact details without the need for an app or internet connection. Especially useful in markets where going online is still super expensive.

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