All Work


Brand Identity, Business Cards, Corporate Identity, Logo Creation, Other Print Media, Packaging, Stationery

Based in Shanghai with operations in the U.S, Seoul, and Singapore UPLTV was a leader in mobile games advertising solutions for game developers and mobile publishers.

UPLTV was looking to expand its mobile games advertising solutions beyond Shanghai. They setup offices in the U.S and South America at a time when the mobile game industry was experiencing its gold rush period. Due to a limited in-house resources and lack of international design experience, the company reached out to LORDEYS through good recommendation from our other client.

Project Highlights

UPLTV Logo Design grids

Logo Concept

Typeface based custom inspired by mobile game analytics visuals: pie-charts, curve lines, and graphs.


Logo Finalized

Finalized logo with chosen corporate identity colors representing innovation and technology.


Print Logo

Shape absent of color allowing the logo to blend in with materials.


Business Cards

Enabling UPLTV sales instantly share contact details without the need for an app or internet connection. Especially useful in markets where going online is still super expensive.

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