China's brainchild of the fairy godmother of fashion e-commerce and Net-A-Porter co-founder Carmen Busquets. TrustLuxe is online magazine that targets China's elite by bringing together carefully curated western luxury and fashion brands with an emphasis on lifestyle. Trustluxe approached us through word of mouth due to our work at Shanghai Fashion Week.
TrustLuxe needed a chic web identity and website build from idea to launch. The identity needed to reflect a subtle royal seal of trust, luxury, and classic times. Its website needed to boast a modern user friendly back-end for its global and China publishers to update. We delivered what was needed including in-house training straight from Shanghai.
Project Highlights
Articles & Banners
We built an editable modular banner and page layouts that enabled Trustluxe publishers to create different layouts based on article topics. This also included multiple banner styles and positioning on pages.
Mobile & Bilingual
We built a mobile ready site that allows China’s elite devour luxury lifestyle articles from the comfort of their sofas. This included curated articles by categories linked to products, reviews, events, and galleries.
The Elite Online Destination
A new venture for Net-A-Porter’s founder Carmen Busquets and Ricardo Ferrer in China. TrustLuxe was the first portal of its kind in the Asian continent publishing the latest content and information on luxury goods for discerning Chinese consumers. We are delighted to be part of its journey.
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