AMG BENZ CHINA.together with AMG, the drivers academy comes to China

See some works & get a quote

The client

Mercedes-AMG, is the high performance brand used by Mercedes-Benz. For over 50 years Mercedes-AMG has been delivering high performance automotive solutions world-wide from its headquarters in German and other global facilities. LORDEYS was tasked to buildout the AMG drivers academy site for China with emphasis on WeChat social media.
AMG Benz China Drivers Academy App

We did


  • Requirements

  • Objectives


  • Art Direction

  • Graphics Design


  • The Build

  • Optimization


  • Code export

A new concept to China market

Mercedes-AMG wanted to bring the concept of sharing driving experiences to China. The idea was to promote its drivers academy through China social media: Weibo & WeChat. It needed a bi-lingual mobile focused site to drive its marketing efforts to consumers.

AMG-BENZ LORDEYS Driving Academy

Personalize & Join The Drivers Academy

AMG x LORDEYS Drivers Academy Select Car Model
AMG x LORDEYS Drivers Academy Model Choice
AMG x LORDEYS Drivers Academy Car Details

Seamless App onboard loader

AMG Benz WeChat Mobile App China Loader
AMG Benz WeChat Mobile App China Landing Page
AMG Benz Automotive Website Design Shanghai

Chinese localized as well

AMG China Academy Race Tracks
AMG China App Model Details
AMG China Drivers Academy Locations

Race track info on the go

AMG race track mobile design

From zero to 60 in 3 seconds - fast

No body likes a slow mobile site in China. We coded it light fast.

AMG Benz website banner development


Visual Connection

  • Improved first impression

  • Localized China content

Optimized Site

  • Faster load times

  • Less database calls

Web Security

  • Hack prevention

  • CMS backend


  • SEO ready

  • More conversion

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