The client
Mercedes-AMG, is the high performance brand used by Mercedes-Benz. For over 50 years Mercedes-AMG has been delivering high performance automotive solutions world-wide from its headquarters in German and other global facilities. LORDEYS was tasked to buildout the AMG drivers academy site for China with emphasis on WeChat social media.
We did
Consulting
-
Requirements
-
Objectives
Design
-
Art Direction
-
Graphics Design
Web
-
The Build
-
Optimization
Support
-
Code export
A new concept to China market
Mercedes-AMG wanted to bring the concept of sharing driving experiences to China. The idea was to promote its drivers academy through China social media: Weibo & WeChat. It needed a bi-lingual mobile focused site to drive its marketing efforts to consumers.
Personalize & Join The Drivers Academy
Seamless App onboard loader
Chinese localized as well
Race track info on the go
From zero to 60 in 3 seconds - fast
No body likes a slow mobile site in China. We coded it light fast.
Achievements
Visual Connection
-
Improved first impression
-
Localized China content
Optimized Site
-
Faster load times
-
Less database calls
Web Security
-
Hack prevention
-
CMS backend
SEO
-
SEO ready
-
More conversion
©2023 LORDEYS - SHANGHAI
Email us, seriously:)