AIM, Google, Baidu & Bing SEO

See some works & get a quote

The client

2017 - Today
AIM is an award-winning innovative design studio founded by Wendy Saunders and Vincent de Graaf. Based in Shanghai the company services cover master planning, architecture and interior. Since 2017, AIM hired LORDEYS to lead the buildout of their visual language and online presence. And we've been delivering great stuff online together ever since.
Architecture Website Design LORDEYS

We did


  • Requirements

  • Objectives


  • Art Direction

  • Graphics Design


  • The Build

  • CMS Backend

  • Site training


  • Maintenance

  • Google, Bing, Baidu SEO

A new site that solves problems

Award-winning projects did not look and were painful to find on the old site. The site did not reflect the companies new direction. It was hard to update and organize project works. AIM decided a revamp with emphasis on improved brand visibility and functionality was required.

Chinese Architecture Website Design

Custom designed every pixel

From sketch, wireframe, to custom design. Our design team created multiple versions with careful attention to every pixel.

Architecture Website Custom Design

Custom coded for speed

The coders took over from designers to give the site optimized code to meet Google speed and GTmetrix score of A. We wanted Google, Bing, Baidu search engines and users happy.

Architecture Website Code Development

Easy to manage back-end

A site should change with the business. We wanted to give AIM control over site updates with a beautiful user-friendly WordPress CMS.

Architecture WordPress Website

Random structured grids

We made full use of striking large project imagery grids on the homepage to immediately set the tone, and help set AIM apart in a competitive market. Going back to basics we selected a simple timeless classic visual look and UX.

The new face

You've probably been to

We realised that most people in Shanghai have been to at least two of the buildings AIM have designed. SOHO Bund, NIO House Shanghai, etc. With this in mind a text listing of names and simple organized filter would let users easily find a project.

The organized projects list

Mobile not forgotten

Sure its hard to get a fully immersive experience for standard project images on mobile. That still didn't stop us from giving the new site mobile version much-needed love.

Single project details
Single project details
Single project details

The big picture

On desktop we wanted to offer other architects and potential clients a classically simple full project view.

Fullscreen gallery view

Images lead the way

For those who are more visual we implemented clean project browsing through images.

Categories image view

2 seconds loading - fast

Nobody likes a slow website. We coded it light and fast.

Page speed A

Chinese & SEO love

Going beyond just having simplified Chinese language, we wanted to make Baidu and Bing search engines happy.

Chinese architecture website design

Our design won Design Asia Awards - Site of the Day

The judges agreed with us, this work was classic modern to deserve recognition. Our collaboration with AIM speaks for itself. Visit award page

Award winning Shanghai web designer company in Asia


Modern Site

  • Improved brand identity

  • Easy editable website

Optimized Site

  • Fast load times

  • Less database calls

Web Security

  • Hack prevention

  • CMS backend


  • Increased visibility

  • More conversion

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