A Sports Brand’s WeChat Digital Event
American - Stock Traded Company
Increased WeChat followers

Overview
Location
China, Malaysia, Singapore
Background
Our client setup space inside chosen event areas in spring. Among other activations, the idea was to develop a digital (and social) version of its trademark personal goal setting initiative, to engage users. This was done through a mini web app hosted through the company WeChat account.

Objectives
1. Brand Awareness
Increase awareness of our clients brand and its personal goal setting core belief system, by digitalizing it and amplifying it through social media.
2. Engagement
Engage and captivate target audience through digitalized personal goal setting tool to drive users to complete the full quiz.
3. Fan Recruitment:
Increase number of followers on brandโs WeChat official account, to allow for future engagement opportunities.

The Idea
Connection
The idea was to create a web app platform for users to get inspired and define their own Vision or Goal for (10-year, 5-year or 2-year) and share it online.
Exposure
We then gathered all goals posted into one gallery, to highlight and strengthen the sense of community across the company’s brand fan base.
Promotion
The app was promoted through the company’s WeChat official account, in order to attract new followers throughout the campaign.
Outcome
The experience introduced users the brand’s philosophy by connecting with their every day lives.

App & Campaign Execution Brief
Follow
Through WeChat marketing and at the event participants follow the company official channel to access the campaign app. This is achieved by scanning an event dedicated QR code.
Select
Participants join a lucky draw by submitting a target to achieve. Our app then encourages them to share on their moments through a special generated tracking QR code. The QR code counts invites sent out by the user.
Inspire
Periodically the company sends out all participants a link to the event gallery This event gallery is also projected live at the event on a big LED screen where prizes are given.

Incentives & KPIs
Tracking for Giveaways
To amplify the campaignโs audience reach we used incentives to drive traffic and encourage users to participate.
We tracked WeChat users who participated in the campaign, and using a lucky draw system distributed incentives.
KPIs
– Increase of WeChat followers
– Viewership & re-post of the site
– Event venue attendance numbers
Services Offered
Asia Social Event App & CMS / Asia Server Setup