1. Brand Awareness

Increase awareness of our clients brand and its personal goal setting core belief system, by digitalizing it and amplifying it through social media.

2. Engagement

Engage and captivate target audience through digitalized personal goal setting tool to drive users to complete the full quiz.

3. Fan Recruitment:

Increase number of followers on brand’s WeChat official account, to allow for future engagement opportunities.

Connection

The idea was to create a web app platform for users to get inspired and define their own Vision or Goal for (10-year, 5-year or 2-year) and share it online.

Exposure

We then gathered all goals posted into one gallery, to highlight and strengthen the sense of community across the company’s brand fan base.

Promotion

The app was promoted through the company’s WeChat official account, in order to attract new followers throughout the campaign.

Outcome

The experience introduced users the brand’s philosophy by connecting with their every day lives.

Follow

Through WeChat marketing and at the event participants follow the company official channel to access the campaign app. This is achieved by scanning an event dedicated QR code.

Select

Participants join a lucky draw by submitting a target to achieve. Our app then encourages them to share on their moments through a special generated tracking QR code. The QR code counts invites sent out by the user.

Inspire

Periodically the company sends out all participants a link to the event gallery This event gallery is also projected live at the event on a big LED screen where prizes are given.

Tracking for Giveaways

To amplify the campaign’s audience reach we used incentives to drive traffic and encourage users to participate.

We tracked WeChat users who participated in the campaign, and using a lucky draw system distributed incentives.

KPIs

– Increase of WeChat followers
– Viewership & re-post of the site
– Event venue attendance numbers